Gunilla Rancke-Madsen

Gunilla Rancke-Madsen

Gunilla Rancke-Madsen, the creator behind the workout concept The GUNILLAR, is born and raised in the suburbs right outside of Copenhagen, Denmark where “hygge” was a huge part of her culture and everyday life. She spend most of her 20’s living in New York City where she was exposed to a dynamic and fast-paced environment that influenced her approach to fitness and wellness. Drawing inspiration from the energy of the city, she incorporated elements of hygge from living in Denmark into her workout concept, creating a program that resonates with individuals and groups seeking balance in their busy lives.

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Gunilla Rancke-Madsen's Danish cultural background has also played a significant role in shaping her approach to health and well-being. The concept of "hygge," which emphasizes coziness, comfort, and a sense of well-being, has influenced her philosophy on creating a nurturing and supportive environment for her clients. By incorporating elements of hygge into her workout style, Gunilla Rancke-Madsen aims to create a space where individuals and groups can feel relaxed, rejuvenated, and connected to their bodies.

Overall, Gunilla Rancke-Madsen's unique blend of experiences in New York City and her Danish cultural background, including the concept of hygge, have contributed to the development of The GUNILLAR workout concept, offering a holistic approach to fitness that promotes physical, mental, and emotional well-being.

  • “Gunilla is a wonderful person who creates a beautiful connection to the people she works with. I left our training session feeling grounded and uplifted at the same time - not drained and tired in my body, as I usually feel after training intensely. The exercises and her special way of training the body had a great effect on my body and wellbeing. I felt energized, strong and healthy in my body afterwards, and I felt good in so many ways. Gunilla creates a very HYGGE atmosphere making the training feel very nourishing for body and mind, emphazising not only the results of the training, but also the proces of getting there. GUNILLA training is a valuable answer to what modern human beings need - time to connect, slow down, breathe and take care of our precious bodies. And this way of training is no compromise - it is super effective and yet super nourishing at the very same time. I highly recommend GUNILLA and her way of integrating HYGGE into a workout experience.”

    - Marie Tourell Søderberg, Author of Hygge - the Danish way of Happiness

  • “Efter en enkelt træning med Gunilla er jeg topmotiveret for at lægge min nuværende træning om og fokusere på en form, som jeg aldrig har prøvet før, men som i den grad er målrettet de små muskler og giver en følelse af indre styrke og fornyet energi!”

    Cathrine Leth Damgaard

  • Træningen med Gunilla er både dybdegående og rolig. Dvs at kroppen virkelig arbejder og musklerne blir brugt, men på en rolig og kontrolleret måde. Jeg tænker egentlig at denne form for træning, er meget relevant og effektiv for nutidens stressede kroppe. For de har ikke brug for at høj puls træning, men en træningsform der er mere nede i tempo, men stadig effektiv. Derudover kombinere alle øvelser mange forskellige dele af kroppen, hvilket gør, at man virkelig skal fokuserer og føler at hele kroppen bliver trænet

    Sarah Zobel

  • “Jeg er så glad for at træne hos Gunilla, da træningen føles rolig samtidig med at være vanvittig hård og ramme alle de små muskelgrupper. Det er den bedste måde at slå hovedet fra på, da jeg ikke kan koncentrere mig om andet end de små, udfordrende øvelser, og derfor går derfra med øget overskud og klarhed”

    Nicoline Sharma Rubow

  • "Virkelig spændende at prøve forskellige teknikker der træner de små muskelgrupper! Man føler at der bliver aktiveret forskellige dele af kroppen som man ellers neglicerer ved almindelig træning i fitnesscenteret. Derudover så er Gunilla en super dygtig træner der har et detaljeret approach til sine øvelser og klienter”

    Isabella Frandsen Jamie Kokot

Technique

Technique

The ultimate form of movement for the mind & body

    Gunilla's Danish cultural background deeply shapes her approach to health and well-being. The concept of hygge, emphasizing coziness, comfort, and well-being, influences her philosophy of creating a nurturing and supportive environment for her clients. The GUNILLAR combines low-impact movements with the artistic principles of hygge, creating an enjoyable, creative, and pleasant workout experience that fosters a mind-body connection. These sessions are designed to stabilize and support the body while targeting small muscle groups, resulting in a long, lean, feminine-looking physique. Suitable for individuals of all fitness levels, Gunilla's workouts can be done at events, at home, while traveling, or in person, either alone or in larger groups. By incorporating elements of Danish culture into her fitness techniques, working out with Gunilla promote togetherness, presence, gratitude, and overall life satisfaction, enriching not only the body but also the mind and spirit. The GUNILLAR empowers clients to lead healthier, more fulfilled lives by living intentionally and comfortably every day.

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This concept is trained by many models, actors, influencers and CEO’s

 “The GUNILLAR Approach to Hygge”

The GUNILLAR guides our clients in the Danish concept of Hygge to achieve a wellness experience that nurtures both body and mind, enabling our clients to achieve a balanced well-being that supports their personal and professional growth. Founded and developed by Danish born and bred Gunilla Rancke-Madsen, The GUNILLAR’s Hygge workouts are sophisticated, low-impact fitness techniques tailored for the modern lifestyle deeply rooted in Danish cultural elements which promote togetherness, presence, gratitude, and overall life satisfaction.  

Physical and Mental – Body and Mind 

Guided by Hygge, The GUNILLAR Hygge workouts are designed to be accessible and convenient, ideal for enhancing physical health and fostering a deep sense of mental and emotional well-being. The GUNILLAR not only transforms bodies but also enriches lives, embodying a comprehensive approach to health that encourages living intentionally, fully, and comfortably every day. Through this unique blend of culture and fitness, we empower our clients to lead healthier, more fulfilled lives.

At The GUNILLAR, we redefine the fitness experience by incorporating the art of happiness rooted in the joyful Danish concept of Hygge.

Hygge (in English, pronounced “hoo-ga”) is a quintessential Danish concept which describes a feeling, like a vibe, of effortless experience, well-being, comfort, and home.  

Hygge is more than just a word; it's a way of living embraced by the Danes, often cited as some of the happiest and healthiest people on Earth

Essential elements of Hygge include:

  • ATMOSPHERE - LIGHT – In Danish, Candles are called “living lights.”  They provide instant emotional coziness; carefully selected and placed lamps can also provide hyggelig lighting.  The lower the temperature of the light the higher the hygge.

  • PRESENCE – Be in the moment 

  • PLEASURE – Happiness of body and mind

  • EQUALITY – Power equals

  • GRATITUDE – Appreciation for the moment 

  • HARMONY – Nature, plants, 

  • COMFORT – Layers, woolen socks, casual hair, warm, soft sweater, 

  • TRUCE 

  • TOGETHERNESS – Like a hug without touching

  • SHELTER – Comfortable living space; Hyggekrog (nook), fireplace, things made out of wood, books, ceramics, blankets and cushions

Body 

At The GUNILLAR we are led by Hygge and have developed a fitness plan that makes our clients feel good
while working out by making movement joyful for the body. We believe that movement should feel like
a break from a busy day and through movement, and energize the body.

The GUNILLAR’s Hygge based mindful movement is an efficient low impact workout style that sculpts and leans the body in a supportive, creative, stable, supportive way.

  • Great for pregnancy, postpartum, knee issues, and those feeling overworked, tired, and lethargic  

  • No more exhaustion while or after a workout.

Our Hygge based approach centers around low-impact movements that target the small muscle groups, sculpting, toning, and helping you achieve a long, lean, feminine-looking body. The best part?  Because our workout is guided by Hygge, you can do the workout wherever you are comfortable.  You don’t need much space or equipment to get started - it can be done from your own home. We use own body weight and incorporate at times “what would my best self do” - 1 lb weights, Pilates ball, slider, Pilates ring, ankle bands, and more to enhance the efficiency, fun, and creativity of your movements.

“When I wake up I feel stiff after our sessions I feel loosen up and much better” – GUNILLA client 

Mind 

No more stress while working out

The GUNILLAR Hygge workout helps clients destress, ground, center, become present and connect with themselves. Times stops in a way, allowing the mind to open to ideas, breakthroughs and inspiration. 

 “What Would My Best Self Do” – The GUNILLAR

Danes are known for being the happiest people on earth as well some of the most healthy, fit, and have some of the lowest BMIs.  The GUNILLAR has harnessed the power of the Danish Hygge and put into practice theories behind a workout style

GUNILLAR uses Hygge to help those from other cultures, including Americans, to live their best lives. You don’t have to be from a country with excellent and free healthcare and education, to understand or incorporate Hygge into your life.  Using the Danish concept of “power distance” the GUNILLAR workout encourages clients to be more intentional and present by creating a friend/colleague vibe.  Instead of a strict teacher/student model, a Hygge workout is undertaken by equals who are present with each other.  Taking a break, balancing work with life, that is the core of Hygge that adds extra value to their work life balance and make them more productive and happier.